Our Approach
In order to achieve JTB’s goals, we implemented the following strategy:
- Restructured and optimised existing campaigns to ensure only relevant traffic was being captured
- Trimmed out underperforming activity and adjusted budget allocation so that campaigns were more cost effective
- Expanded keyword list to increase advert exposure in Google search results
- Used Gmail advertising to push brand awareness and encourage additional sales
The post JTB Travel appeared first on Liberty Digital Marketing.
